What Is A Tag In Active Campaign

What Is A Tag In Active Campaign

What Is A Tag In Active CampaignWhat Is A Tag In Active Campaign

To start building an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can set off an automation, including: When a tag is added When a contact registers for a list When a contact sends a kind E-commerce and on-site options (readily available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can start developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Inform a team member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and get rid of tags Include a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” functions – What Is A Tag In Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact sends a form The contact makes a purchase A tag is contributed to the contact A custom field is updated with a specific value From there, you can produce Conditions, to check whether the contact has a certain tag or custom-made field worth.

What Is A Tag In Active Campaign

You can also produce Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is included or gotten rid of The contact purchases A date occurs A customized field is upgraded with a certain worth You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my email course precisely how I want to develop it. Numerous online marketers construct really basic email sequences for their “email courses.” A contact signs up, and after that that contact immediately begins getting lessons.

It was easy to construct with ActiveCampaign, but impossible when I was with MailChimp. I don’t do that technique. My email course is manually synced with this countdown timer on my site. You need to sign up by Friday night, and a new course begins each Monday morning. When I initially tried this approach, I was on MailChimp.

What Is A Tag In Active Campaign

Here’s the automation I use to invite new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (What Is A Tag In Active Campaign).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees all set for next week’s course, and motivate them to share it with pals.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the very same email to everyone on my list. I wish to send them the proper email for their level of engagement – What Is A Tag In Active Campaign. What Is A Tag In Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not already purchased the item I pitch in the webinar.

What Is A Tag In Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they sign up, they instantly hit the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar. What Is A Tag In Active Campaign.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other emails to get to individuals who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

What Is A Tag In Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

This automation can be frustrating initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, since you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I do not suggest.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous email, they have actually currently been removed from the automation using a separate automation) – What Is A Tag In Active Campaign.

What Is A Tag In Active Campaign

What Is A Tag In Active CampaignWhat Is A Tag In Active Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a form where they can enter their email address to let me understand that they don’t have tracking made it possible for. This form adds a tag that I use to filter those contacts out. What Is A Tag In Active Campaign. I used to include this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send out a simple “do you still desire my emails?” confirmation.

What Is A Tag In Active Campaign

What Is A Tag In Active Campaign

What Is A Tag In Active CampaignWhat Is A Tag In Active Campaign

To begin building an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can set off an automation, consisting of: When a tag is included When a contact subscribes to a list When a contact sends a type E-commerce and on-site options (available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an email Inform an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and eliminate tags Add a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” features – What Is A Tag In Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can trigger an automation when: The contact submits a form The contact makes a purchase A tag is contributed to the contact A custom-made field is upgraded with a particular worth From there, you can develop Conditions, to check whether the contact has a particular tag or custom field value.

What Is A Tag In Active Campaign

You can also develop Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is included or gotten rid of The contact buys A date occurs A custom-made field is updated with a certain value You don’t develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I develop my list is through an email course. ActiveCampaign makes it simple for me to build my e-mail course exactly how I ‘d like to construct it. Numerous marketers build extremely basic e-mail series for their “e-mail courses.” A contact register, and after that that contact immediately starts getting lessons.

It was easy to develop with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that approach. My email course is manually synced with this countdown timer on my website. You need to sign up by Friday night, and a brand-new course begins each Monday morning. When I initially attempted this approach, I was on MailChimp.

What Is A Tag In Active Campaign

Here’s the automation I use to invite new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (What Is A Tag In Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees all set for next week’s course, and encourage them to share it with good friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not desire to send the exact same e-mail to every individual on my list. I wish to send them the proper email for their level of engagement – What Is A Tag In Active Campaign. What Is A Tag In Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they haven’t currently bought the product I pitch in the webinar.

What Is A Tag In Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they instantly struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. What Is A Tag In Active Campaign.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring developed in.

What Is A Tag In Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over once again.

This automation can be frustrating at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has a choice to delete inactive customers, which I don’t recommend.

Some customers don’t have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send out one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked on the confirmation link in the previous email, they’ve currently been eliminated from the automation utilizing a separate automation) – What Is A Tag In Active Campaign.

What Is A Tag In Active Campaign

What Is A Tag In Active CampaignWhat Is A Tag In Active Campaign

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking allowed. This kind adds a tag that I use to filter those contacts out. What Is A Tag In Active Campaign. I utilized to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I just send a simple “do you still want my e-mails?” confirmation.

What Is A Tag In Active Campaign

What Is A Tag In Active Campaign

What Is A Tag In Active CampaignWhat Is A Tag In Active Campaign

If you sell physical items, you are most likely better off utilizing a tool like. They are customized to ecommerce brands who wish to take their email marketing to the next level and have far better ROI reporting than activecampaign does for ecommerce – What Is A Tag In Active Campaign. Also, perhaps take a look at, due to the fact that they concentrate on Ecommerce as well. After you pick who will get the email, you can start creating, either from scratch or by utilizing one of their pre-designed design templates. Beginning from scratch means you can choose the layout, colors, and theme. You can also add aspects by means of drag and drop to the page consisting of text, image, button, HTML, video, and spacers – What Is A Tag In Active Campaign.

What Is A Tag In Active CampaignWhat Is A Tag In Active Campaign

You can likewise make a component conditional based on information from your contacts, such as if they’ve made a current purchase. You can also drag aspects around the page to alter their position, which didn’t always operate in my tests. As soon as you submit an image to a newsletter, it is conserved in your library for reuse; you can even develop folders for better organization (What Is A Tag In Active Campaign).

Then you can send test, or schedule shipment. At the bottom of this screen, you can see your spam rating. In my very first newsletter, I was cautioned about using a complimentary email company. Customized e-mails are normally much better for trust. You can also preview by e-mail client and on desktop.

What Is A Tag In Active Campaign

ActiveCampaign supports multi-user editing, which works similarly to Microsoft Word’s ($ 109.99 at Amazon) track modifications include. Autoresponders can be triggered by subscribes, unsubscribes, e-mail opens or link clicks, and occasions, such as birthdays and anniversaries. You have to first set up an e-mail in order to set up an auto-responder, which is a bit irritating considering that you don’t discover out until you’re already resolving the process (What Is A Tag In Active Campaign).

What Is A Tag In Active CampaignWhat Is A Tag In Active Campaign

As I discussed earlier, you can choose what to track and add Google Analytics integration. On the reports tab, you can view all the campaigns you have actually sent out, together with opens and clicks – What Is A Tag In Active Campaign. Clicking a campaign brings you much deeper; you can view which subscribers have actually opened your email, link clicks, a map revealing where your subscribers are, which email customers they use, and unsubscribes.

Note that, like all e-mail marketing services, you will just be able to see views if your e-mail shows images or if a recipient clicks a link (What Is A Tag In Active Campaign). There are several methods to get help in ActiveCampaign – What Is A Tag In Active Campaign. On every screen, you’ll see a button with an enigma on it with links to the knowledgebase, training resources, and live chat with support. What Is A Tag In Active Campaign.