Integrate Active Campaign With Outlook

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can trigger an automation, including: When a tag is added When a contact signs up for a list When a contact sends a kind E-commerce and on-site options (offered in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an email Inform an employee Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and remove tags Add a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” functions – Integrate Active Campaign With Outlook.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact submits a kind The contact makes a purchase A tag is contributed to the contact A custom-made field is updated with a certain value From there, you can produce Conditions, to examine whether the contact has a specific tag or custom-made field worth.

Integrate Active Campaign With Outlook

You can also develop Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is added or gotten rid of The contact makes a purchase A date happens A customized field is upgraded with a specific worth You don’t create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I build my list is through an e-mail course. ActiveCampaign makes it simple for me to develop my e-mail course exactly how I ‘d like to build it. Many marketers construct really basic e-mail sequences for their “email courses.” A contact register, and then that contact instantly starts getting lessons.

It was easy to construct with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that method. My email course is manually synced with this countdown timer on my site. You need to sign up by Friday night, and a new course starts each Monday morning. When I first tried this method, I was on MailChimp.

Integrate Active Campaign With Outlook

Here’s the automation I use to invite new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (Integrate Active Campaign With Outlook).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the students all set for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send out the same email to every person on my list. I wish to send them the appropriate email for their level of engagement – Integrate Active Campaign With Outlook. Integrate Active Campaign With Outlook. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they haven’t already acquired the product I pitch in the webinar.

Integrate Active Campaign With Outlook

Then it sends a series of e-mails to get them interested in the webinar, and to motivate them to register. If they register, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. Integrate Active Campaign With Outlook.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other emails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Integrate Active Campaign With Outlook

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

This automation can be frustrating at initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has a choice to delete inactive customers, which I do not suggest.

Some customers don’t have actually tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they currently clicked on the confirmation link in the previous email, they have actually already been gotten rid of from the automation using a different automation) – Integrate Active Campaign With Outlook.

Integrate Active Campaign With Outlook

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking enabled. This form adds a tag that I use to filter those contacts out. Integrate Active Campaign With Outlook. I used to add this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I just send an easy “do you still desire my emails?” confirmation.

Integrate Active Campaign With Outlook

If you sell physical items, you are most likely much better off using a tool like. They are tailored to ecommerce brands who desire to take their email marketing to the next level and have better ROI reporting than activecampaign does for ecommerce – Integrate Active Campaign With Outlook. Also, perhaps inspect out, due to the fact that they focus on Ecommerce as well. After you pick who will get the email, you can begin developing, either from scratch or by utilizing one of their pre-designed design templates. Going back to square one means you can select the layout, colors, and style. You can also include aspects through drag and drop to the page including text, image, button, HTML, video, and spacers – Integrate Active Campaign With Outlook.

You can also make a component conditional based on data from your contacts, such as if they’ve made a current purchase. You can also drag components around the page to change their position, which didn’t constantly work in my tests. Once you upload an image to a newsletter, it is conserved in your library for reuse; you can even produce folders for better organization (Integrate Active Campaign With Outlook).

Then you can send test, or schedule delivery. At the bottom of this screen, you can see your spam score. In my first newsletter, I was alerted about using a complimentary email service provider. Customized emails are generally better for trust. You can likewise sneak peek by email customer and on desktop.

Integrate Active Campaign With Outlook

ActiveCampaign supports multi-user editing, which works likewise to Microsoft Word’s ($ 109.99 at Amazon) track modifications include. Autoresponders can be activated by subscribes, unsubscribes, e-mail opens or link clicks, and occasions, such as birthdays and anniversaries. You need to first established an e-mail in order to set up an auto-responder, which is a bit frustrating since you do not discover out up until you’re currently overcoming the process (Integrate Active Campaign With Outlook).

As I pointed out previously, you can pick what to track and add Google Analytics integration. On the reports tab, you can view all the projects you’ve sent out, together with opens and clicks – Integrate Active Campaign With Outlook. Clicking a campaign brings you much deeper; you can view which customers have opened your e-mail, link clicks, a map showing where your customers are, which email clients they use, and unsubscribes.

Note that, like all e-mail marketing services, you will just have the ability to see views if your email displays images or if a recipient clicks a link (Integrate Active Campaign With Outlook). There are several methods to get assist in ActiveCampaign – Integrate Active Campaign With Outlook. On every screen, you’ll see a button with an enigma on it with links to the knowledgebase, training resources, and live chat with support. Integrate Active Campaign With Outlook.