How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active CampaignHow To Send Automation To Existing List Active Campaign

To begin constructing an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can trigger an automation, including: When a tag is added When a contact signs up for a list When a contact submits a form E-commerce and on-site alternatives (readily available in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an email Notify a team member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” functions – How To Send Automation To Existing List Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can activate an automation when: The contact sends a form The contact makes a purchase A tag is included to the contact A customized field is updated with a specific value From there, you can produce Conditions, to examine whether the contact has a certain tag or custom-made field worth.

How To Send Automation To Existing List Active Campaign

You can also develop Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is added or eliminated The contact buys A date occurs A custom field is updated with a specific value You don’t produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to build my email course precisely how I wish to construct it. Many marketers construct very simple e-mail series for their “email courses.” A contact signs up, and after that that contact right away starts getting lessons.

It was simple to develop with ActiveCampaign, but difficult when I was with MailChimp. I do not do that technique. My email course is manually synced with this countdown timer on my site. You need to sign up by Friday night, and a brand-new course starts each Monday morning. When I first attempted this methodology, I was on MailChimp.

How To Send Automation To Existing List Active Campaign

Here’s the automation I use to invite brand-new students to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (How To Send Automation To Existing List Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” e-mail to get the students ready for next week’s course, and motivate them to share it with friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t want to send the exact same email to everyone on my list. I want to send them the proper e-mail for their level of engagement – How To Send Automation To Existing List Active Campaign. How To Send Automation To Existing List Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they have not currently bought the item I pitch in the webinar.

How To Send Automation To Existing List Active Campaign

Then it sends a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Goal” toward completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. How To Send Automation To Existing List Active Campaign.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

How To Send Automation To Existing List Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not recommend.

Some subscribers don’t have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they have actually currently been eliminated from the automation using a separate automation) – How To Send Automation To Existing List Active Campaign.

How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active CampaignHow To Send Automation To Existing List Active Campaign

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their email address to let me know that they do not have tracking allowed. This form includes a tag that I utilize to filter those contacts out. How To Send Automation To Existing List Active Campaign. I utilized to include this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so dependably! I only send out an easy “do you still desire my e-mails?” verification.

How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active CampaignHow To Send Automation To Existing List Active Campaign

To start building an automation in ActiveCampaign, begin with a “trigger.” There are a number of methods you can set off an automation, including: When a tag is added When a contact signs up for a list When a contact submits a form E-commerce and on-site alternatives (readily available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an email Inform a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can avoid to the objective’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Include a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” features – How To Send Automation To Existing List Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can trigger an automation when: The contact submits a form The contact purchases A tag is added to the contact A customized field is upgraded with a specific worth From there, you can produce Conditions, to inspect whether the contact has a specific tag or custom field value.

How To Send Automation To Existing List Active Campaign

You can also produce Events, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is included or eliminated The contact buys A date takes place A custom field is updated with a specific value You don’t produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I build my list is through an e-mail course. ActiveCampaign makes it simple for me to build my e-mail course precisely how I want to construct it. Many online marketers construct extremely basic e-mail series for their “e-mail courses.” A contact indications up, and then that contact instantly begins getting lessons.

It was easy to build with ActiveCampaign, however difficult when I was with MailChimp. I do not do that technique. My e-mail course is manually synced with this countdown timer on my site. You have to sign up by Friday night, and a new course begins each Monday early morning. When I first attempted this approach, I was on MailChimp.

How To Send Automation To Existing List Active Campaign

Here’s the automation I use to invite new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (How To Send Automation To Existing List Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the students all set for next week’s course, and motivate them to share it with buddies.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the exact same email to every person on my list. I wish to send them the proper e-mail for their level of engagement – How To Send Automation To Existing List Active Campaign. How To Send Automation To Existing List Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they haven’t currently purchased the item I pitch in the webinar.

How To Send Automation To Existing List Active Campaign

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to register. If they register, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar. How To Send Automation To Existing List Active Campaign.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

How To Send Automation To Existing List Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I do not advise.

Some customers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have actually been busy. Here’s my reactivation sequence: I send one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous e-mail, they have actually currently been gotten rid of from the automation using a separate automation) – How To Send Automation To Existing List Active Campaign.

How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active CampaignHow To Send Automation To Existing List Active Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a kind where they can enter their email address to let me understand that they do not have tracking made it possible for. This type adds a tag that I use to filter those contacts out. How To Send Automation To Existing List Active Campaign. I utilized to include this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I just send out a basic “do you still want my e-mails?” verification.

How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active CampaignHow To Send Automation To Existing List Active Campaign

If you sell physical items, you are most likely better off using a tool like. They are tailored to ecommerce brand names who wish to take their e-mail marketing to the next level and have far better ROI reporting than activecampaign provides for ecommerce – How To Send Automation To Existing List Active Campaign. Also, possibly inspect out, due to the fact that they concentrate on Ecommerce too. After you pick who will get the email, you can begin developing, either from scratch or by utilizing one of their pre-designed design templates. Going back to square one means you can select the design, colors, and style. You can likewise add aspects through drag and drop to the page including text, image, button, HTML, video, and spacers – How To Send Automation To Existing List Active Campaign.

How To Send Automation To Existing List Active CampaignHow To Send Automation To Existing List Active Campaign

You can likewise make an element conditional based upon data from your contacts, such as if they’ve made a current purchase. You can likewise drag aspects around the page to change their position, which didn’t always operate in my tests. Once you submit an image to a newsletter, it is saved in your library for reuse; you can even develop folders for much better organization (How To Send Automation To Existing List Active Campaign).

Then you can send out test, or schedule shipment. At the bottom of this screen, you can see your spam score. In my very first newsletter, I was alerted about using a free e-mail company. Custom emails are normally much better for trust. You can likewise preview by email client and on desktop.

How To Send Automation To Existing List Active Campaign

ActiveCampaign supports multi-user editing, which works likewise to Microsoft Word’s ($ 109.99 at Amazon) track modifications feature. Autoresponders can be triggered by subscribes, unsubscribes, e-mail opens or link clicks, and occasions, such as birthdays and anniversaries. You have to very first set up an email in order to set up an auto-responder, which is a bit annoying because you do not learn until you’re already working through the process (How To Send Automation To Existing List Active Campaign).

How To Send Automation To Existing List Active CampaignHow To Send Automation To Existing List Active Campaign

As I discussed earlier, you can pick what to track and include Google Analytics integration. On the reports tab, you can view all the campaigns you have actually sent out, together with opens and clicks – How To Send Automation To Existing List Active Campaign. Clicking a campaign brings you deeper; you can see which customers have opened your e-mail, link clicks, a map showing where your subscribers are, which email customers they utilize, and unsubscribes.

Keep in mind that, like all email marketing services, you will only be able to see views if your e-mail shows images or if a recipient clicks a link (How To Send Automation To Existing List Active Campaign). There are numerous ways to get help in ActiveCampaign – How To Send Automation To Existing List Active Campaign. On every screen, you’ll see a button with a concern mark on it with links to the knowledgebase, training resources, and live chat with assistance. How To Send Automation To Existing List Active Campaign.