Active Campaign To Test An Automation Does It Have To Be Active

Active Campaign To Test An Automation Does It Have To Be Active

Active Campaign To Test An Automation Does It Have To Be ActiveActive Campaign To Test An Automation Does It Have To Be Active

To start building an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can trigger an automation, including: When a tag is included When a contact signs up for a list When a contact sends a form E-commerce and on-site choices (readily available in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Inform a staff member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Include a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” features – Active Campaign To Test An Automation Does It Have To Be Active.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a type The contact purchases A tag is contributed to the contact A custom-made field is upgraded with a certain worth From there, you can produce Conditions, to check whether the contact has a specific tag or custom field value.

Active Campaign To Test An Automation Does It Have To Be Active

You can likewise produce Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is included or removed The contact purchases A date takes place A custom-made field is upgraded with a particular worth You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I build my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my e-mail course exactly how I want to build it. Lots of marketers develop extremely easy e-mail sequences for their “e-mail courses.” A contact register, and then that contact immediately begins getting lessons.

It was simple to construct with ActiveCampaign, but impossible when I was with MailChimp. I do not do that technique. My email course is manually synced with this countdown timer on my site. You have to register by Friday night, and a new course begins each Monday early morning. When I initially tried this method, I was on MailChimp.

Active Campaign To Test An Automation Does It Have To Be Active

Here’s the automation I utilize to welcome new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (Active Campaign To Test An Automation Does It Have To Be Active).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” e-mail to get the trainees ready for next week’s course, and motivate them to share it with good friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not desire to send the very same email to everyone on my list. I wish to send them the proper email for their level of engagement – Active Campaign To Test An Automation Does It Have To Be Active. Active Campaign To Test An Automation Does It Have To Be Active. Here’s the automation I use to promote an evergreen webinar: First it confirms that they haven’t already acquired the item I pitch in the webinar.

Active Campaign To Test An Automation Does It Have To Be Active

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to register. If they register, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. Active Campaign To Test An Automation Does It Have To Be Active.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other e-mails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Active Campaign To Test An Automation Does It Have To Be Active

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not advise.

Some subscribers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous email, they’ve currently been gotten rid of from the automation using a separate automation) – Active Campaign To Test An Automation Does It Have To Be Active.

Active Campaign To Test An Automation Does It Have To Be Active

Active Campaign To Test An Automation Does It Have To Be ActiveActive Campaign To Test An Automation Does It Have To Be Active

The automation then unsubscribes them. My emails likewise have a link to a form where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This type adds a tag that I use to filter those contacts out. Active Campaign To Test An Automation Does It Have To Be Active. I utilized to include this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send out an easy “do you still want my emails?” confirmation.