Active Campaign Custom Email Templates

To begin constructing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can trigger an automation, including: When a tag is included When a contact registers for a list When a contact sends a type E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can start building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Notify a team member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Include a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” features – Active Campaign Custom Email Templates.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can set off an automation when: The contact sends a kind The contact makes a purchase A tag is added to the contact A custom-made field is updated with a specific worth From there, you can create Conditions, to examine whether the contact has a specific tag or custom-made field value.

Active Campaign Custom Email Templates

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is included or gotten rid of The contact makes a purchase A date takes place A custom-made field is upgraded with a particular value You don’t create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I construct my list is through an email course. ActiveCampaign makes it easy for me to construct my e-mail course exactly how I wish to build it. Many marketers build extremely easy email series for their “e-mail courses.” A contact signs up, and then that contact right away starts getting lessons.

It was simple to build with ActiveCampaign, however difficult when I was with MailChimp. I do not do that method. My e-mail course is by hand synced with this countdown timer on my site. You have to sign up by Friday night, and a brand-new course starts each Monday morning. When I initially attempted this method, I was on MailChimp.

Active Campaign Custom Email Templates

Here’s the automation I use to welcome brand-new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (Active Campaign Custom Email Templates).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” e-mail to get the trainees all set for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send the same email to every individual on my list. I wish to send them the proper email for their level of engagement – Active Campaign Custom Email Templates. Active Campaign Custom Email Templates. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they haven’t already purchased the item I pitch in the webinar.

Active Campaign Custom Email Templates

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they instantly struck the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. Active Campaign Custom Email Templates.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Active Campaign Custom Email Templates

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over once again.

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. However, because you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has a choice to delete inactive customers, which I don’t recommend.

Some customers do not have tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have been hectic. Here’s my reactivation series: I send one email asking if they still desire to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they currently clicked on the confirmation link in the previous e-mail, they’ve already been removed from the automation using a different automation) – Active Campaign Custom Email Templates.

Active Campaign Custom Email Templates

The automation then unsubscribes them. My e-mails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking allowed. This form includes a tag that I utilize to filter those contacts out. Active Campaign Custom Email Templates. I utilized to include this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send out a basic “do you still desire my e-mails?” verification.

Active Campaign Custom Email Templates

If you sell physical products, you are probably better off using a tool like. They are customized to ecommerce brands who desire to take their email marketing to the next level and have much better ROI reporting than activecampaign does for ecommerce – Active Campaign Custom Email Templates. Also, maybe take a look at, since they concentrate on Ecommerce too. After you pick who will get the email, you can start designing, either from scratch or by using one of their pre-designed design templates. Going back to square one implies you can pick the layout, colors, and style. You can also add elements via drag and drop to the page consisting of text, image, button, HTML, video, and spacers – Active Campaign Custom Email Templates.

You can also make an aspect conditional based upon information from your contacts, such as if they have actually made a current purchase. You can also drag elements around the page to change their position, which didn’t constantly operate in my tests. When you upload an image to a newsletter, it is conserved in your library for reuse; you can even produce folders for much better organization (Active Campaign Custom Email Templates).

Then you can send out test, or schedule shipment. At the bottom of this screen, you can see your spam rating. In my very first newsletter, I was warned about using a free e-mail service provider. Custom-made emails are normally much better for trust. You can likewise preview by email client and on desktop.

Active Campaign Custom Email Templates

ActiveCampaign supports multi-user editing, which works similarly to Microsoft Word’s ($ 109.99 at Amazon) track modifications feature. Autoresponders can be set off by subscribes, unsubscribes, email opens or link clicks, and occasions, such as birthdays and anniversaries. You have actually to first established an email in order to establish an auto-responder, which is a bit irritating given that you don’t discover up until you’re currently working through the procedure (Active Campaign Custom Email Templates).

As I discussed previously, you can select what to track and add Google Analytics combination. On the reports tab, you can view all the campaigns you’ve sent, together with opens and clicks – Active Campaign Custom Email Templates. Clicking on a campaign brings you much deeper; you can view which customers have opened your e-mail, link clicks, a map showing where your subscribers are, which email clients they utilize, and unsubscribes.

Keep in mind that, like all e-mail marketing services, you will only be able to see views if your e-mail displays images or if a recipient clicks a link (Active Campaign Custom Email Templates). There are numerous ways to get help in ActiveCampaign – Active Campaign Custom Email Templates. On every screen, you’ll see a button with a question mark on it with links to the knowledgebase, training resources, and live chat with support. Active Campaign Custom Email Templates.